I just finished a minor little project with my friend Kyley, who works in the bulk flower seed industry. I learned all kinds of fascinating stuff about the wildflower seed business. There is quite an interesting set of interaction between growers, wholesalers, and retailers. Often the lines get blurred, as growers buy their own seed mixing and germination equipment, as wholesalers sell seed back to growers, and in turn retailers sometimes go direct to growers.