I learned a valuable new lesson in keyphrase targeting today as well. There are terms that you will never think of that can generate significant results and interest. One of my clients mentioned that his customer was referencing the term “antique wood” when describing reclaimed lumber.

A great deal of searches were done for “antique wood flooring”. Since a large portion of my client’s customers are looking for reclaimed wood for flooring projects, it only makes sense that it also be considered antique. Unfortunately, this had occured to neither of us.

I took a look at the Overture Search Suggestion results, and found very significant searches using “antique” in place of “reclaimed.” I’d love see how generating additional traffic for these terms will help sales to this audience.